Fruit Bowl is coming soon to the UAE

The Fruit Bowl is coming soon to the UAE, through PRO TECHnology in Dubai.

It is designed for one of the most common sources of food waste at home: the fruit sitting on the kitchen counter. In a warm UAE kitchen, that fruit can ripen, soften and spoil far faster than we would like.

Why ordinary fruit bowls let fruit down

Fruit keeps changing after it is picked. Some fruits, such as bananas and apples, release ethylene, a natural gas that speeds up ripening. In an open bowl, that gas settles around everything else, so one ripe banana can hurry the whole bowl along.

Moisture is the other problem. When fruit is piled together with no airflow, damp spots form where pieces touch, and that is where mould tends to start.

How the Fruit Bowl works

The Fruit Bowl tackles both issues without any electronics. Its design does the work:

• A catalytic filter in the lid breaks down ethylene and odours, so they do not build up around the fruit.
• Vents in the base and slots in the lid keep air moving through the bowl.
• A raised, wavy tray lifts fruit off the bottom and reduces condensation.
• The enclosed lid helps keep fruit flies and dust away.

The result is fruit that stays at peak ripeness up to twice as long as in a standard bowl. There is nothing to plug in, charge or refill, and no app to set up. The filter does not need washing, and the bowl itself only needs a wipe with a damp cloth and mild detergent.

Made for UAE kitchens

Designed in Italy, the Fruit Bowl has clean lines and is meant to sit on the counter as something you are happy to look at, not hide away. It suits modern apartments and family villas alike.

It also fits the way many households here shop and host. Families stock up on dates, bananas and mangoes for Ramadan iftars and lay out fruit for guests during Eid, so keeping it fresh for longer means less waste and fewer last-minute trips to the shop.

The Fruit Bowl joins Shelfy, our fridge air purifier, and Deo, our power-free odour eliminator, in the UAE range. Together they help keep food fresh from the fridge to the counter.

Keep an eye on this page for launch details, and be among the first to bring the Fruit Bowl into your kitchen when it arrives.